Overview
Headline numbers for the selected period and location
Select any number, bar or row to drill down: location → salesperson or AI agent → buyer → full conversation.
Sales scorecard
How many leads are lost and why, and how fast your salespeople respond after the AI hands off
Why leads are lost
Lost reasons logged in VinSolutions · share of lost leads
Salesperson response vs SLA
Median minutes from AI handoff to first VinSolutions activity · dashed line = 15-min SLA
From inquiry to delivery
Each buyer counted once per stage
Buyer funnel
Bar length to scale against inquiries received
Stage conversion
Share of buyers moving to the next stage
Lead volume
Business hours vs after hours (weekdays before 9 AM or after 6 PM ET, weekends)
Daily inquiries
Hover or tap the chart for detail
Lead source and make
Leads by vehicle make and by the platform that sent them into VinSolutions
By make
Conversion = appointments booked ÷ inquiries
By lead source
Conversion = qualified buyers ÷ leads
Buyer profile
Who is inquiring and what they bring to the table
Dealer vs private seller
Inquiries by listing type
Budget bands
Qualified buyers by stated budget
Trade-in requests
Qualified buyers with a vehicle to trade
Deal economics
Front-end and F&I gross on deals closed in the period, from Dealertrack DMS
Gross per deal distribution
Front-end + F&I gross per unit
Front vs F&I gross by location
Average per deal
| Location | Deals | Front gross | F&I gross | Total gross | Per deal | Avg trade-in | Days to close |
|---|
Performance by store
Click a store to filter the whole dashboard
| Store | Leads | AI response | Qualified | Appointments | Sales | Revenue | Lead → sale |
|---|
Stores at a glance
Lead trend, key numbers and most requested makes
AI agents
What the AI adds on top of VinSolutions: instant response, after-hours coverage, and dormant-lead reactivation with qualification and live transfer to a salesperson
Four AI agents cover every channel and every hour: they qualify budget, timing and trade-in, create the lead and task in VinSolutions, and book viewings straight into the showroom calendar.
Conversation outcomes
All AI conversations, calls and chats combined
Reactivation
Old and dormant VinSolutions leads re-engaged by the AI, qualified and transferred live to a salesperson
Reactivation funnel
Dormant leads (no activity for 90+ days) in the selected period
Agent profiles
One AI agent per channel. Totals add up to the figures above.
Conversation insights
What buyers ask, push back on and care about, extracted from every AI call and chat
Top buyer questions
Share of conversations · change vs previous period
Top objections
How often they come up and how often the AI resolved them
Sentiment over time
Positive, neutral and negative conversations
Lost-lead reasons
Qualified buyers who did not book
Buyer intent mix
How qualified buyers plan to pay
Out-of-state buyers
Qualified buyers outside the showroom’s state · top home states
Moments that matter
Lines from real-style conversations · select one to read the full transcript
Sales team
Your VinSolutions users and what happens after the AI hands them a qualified buyer
By location
Each team side by side. Select one for its full detail.
Leaderboard
Ranked by revenue from AI-qualified leads
| # | Salesperson | Location | Qualified leads | In SLA | Response | Appts | Sales | Revenue | Qualified → sale |
|---|
Speed-to-lead
Median minutes from AI handoff to the salesperson’s first VinSolutions activity (call, text or email)
Median speed-to-lead by salesperson
Dashed line = 15-minute SLA · orange = over SLA · measured in VinSolutions
Current pipeline per person
Live snapshot: open VinSolutions leads, appointments this week, deals recorded in Dealertrack for the selected period
| Salesperson | Open leads | Appointments this week | Deals in Dealertrack | Revenue |
|---|
Deal economics by salesperson
Front-end and F&I gross, trade-ins and time to close from Dealertrack DMS
| Salesperson | Deals | Front gross | F&I gross | Total gross | Per deal | Avg trade-in | Days to close |
|---|
Leads
Leads in, how many become sales, how many are lost and why, salesperson response and lead source · leads route to the store holding the car
Qualified buyers
Every buyer qualified by the AI, created as a lead in VinSolutions with the full conversation attached
By location
Inquiries, qualified buyers and appointments for the period · status mix of the latest qualified buyers
Funnel
Each buyer counted once per stage
SYC tracker
Sell-your-car offers arrive daily by email and the SYC form. Today they land in a shared Slack channel, so the same car reaches several salespeople and stores. Here every offer is de-duplicated by VIN and owned by one store.
By seller type
Brokers send the most duplicates; private sellers convert best
| Seller type | Raw offers | Unique | Duplicate rate | Offers made | Acquired | Acq. rate | Acquired value |
|---|
By owner store
Each vehicle is assigned to one store, even when it was emailed to several
| Store | Raw | Unique | AI ack. | Contacted | Offers made | Acquired | Acq. rate | Acquired value |
|---|
Unique vehicles offered per day
Blue = received after hours, acknowledged by AI
Offers by make
Share of unique vehicles
By model year
Conv. = acquired ÷ offers
By owner store
Conv. = acquired ÷ offers
Top 5 most-offered models
Conv. = acquired ÷ offers
All offers
One row per VIN · fictional examples, contacts masked
Demand vs supply
What buyers ask for, against what sellers offer through SYC and what is in stock in vAuto
Model matrix
Per 30 days: Acquire = 3+ buyers, 8+ a month and at least 2.5× offers + stock · Overstocked = 3+ in stock and at least 2× buyers + offers · otherwise Balanced
| Model | Active buyers | Avg buyer budget | Offers in | In stock | Avg days in stock | Signal |
|---|
Matches
Buyers paired with a vehicle offered by email: same model, within four model years, within budget
Demand vs supply by make
Buyers on the left, offers in + stock on the right
Inventory aging by store
Days in stock, vAuto inventory
Lead sources
Platforms that push leads into VinSolutions: the dupontregistry.com marketplace (~15,000 third-party dealer cars), AutoTrader, CarGurus, Cars.com, the duPont website, phone and walk-ins, social
| Source | Leads | Cost | Appts | Sales | Close rate | Cost / sale | Rep response | AI response | Lost |
|---|
Salesperson response by source
Median minutes to first VinSolutions activity · dashed line = 15-min SLA
Lost reasons by source
Bar length = lost leads from that source
Inventory
Live stock from vAuto, about 75 cars per store, published to every platform through the duPont website feed
| Store | Units | Online | In recon | Arriving | Wholesale | Avg days | 0–30 | 31–60 | 61–90 | 90+ | Price to market | Turn |
|---|
Aging by store
Days in stock
Online vs not yet online
Units still in recon or arriving by truck are not yet listed
Oldest units online
Candidates for a price review or wholesale
| Vehicle | Store | Days in stock | List price | Price to market |
|---|
Recon pipeline
Arrived by transporter → service inspection (~1 day) → maintenance if needed → detail (1–2 days) → photo & video → showroom → online on all platforms
Days per stage by store
Cars completed in the period · highlighted segment = bottleneck vs stage target
Cars in recon now
One card per vehicle · orange = overdue in its stage · arrival timestamp from GPS geofence
Wholesale & auctions
Units sold through Manheim wholesale and live auctions, mostly by the Nashville Auction & Wholesale division
| Store | Units | Manheim | Live auction | Avg sale | Avg cost | Gross / unit | Days to sell |
|---|
Recent units
Latest wholesale and auction sales
| Vehicle | Store | Channel | Cost | Sale | Gross | Days |
|---|
Transport
About 75% of acquired cars are not local and arrive by truck from private sellers, dealers or auctions; cars also move between stores and ship to buyers nationwide
Top lanes map
Top 12 lanes in the period · Standard ~7 days, ~$2,500 coast to coast · Expedited team drivers ~3 days, ~$3,500
Top lanes
By number of shipments
| Lane | Shipments | Avg cost | Avg days |
|---|
Shipments
In transit first · GPS trackers report the last ping and a live ETA, and mark arrival automatically at the store geofence
| Vehicle | Type | Route | Carrier | Picked up | ETA | Status |
|---|
Since go-live
Calendar months since the stack went live · All stores
Week over week
Aug 16 to Oct 14, 2026 · light bars = California partly imported
Leads by week
Blue = after hours, answered by AI
Revenue by week
Revenue attributed to AI-handled buyers
Stores by month
Rows are months, columns are stores · October is month to date
ROI & forecast
What the marketing and the AI program cost, and what they return · follows the period and location filters
Cost and return by source
Paid sources carry ad spend; organic sources cost $0 in media
| Source | Spend | Leads | Cost / lead | Appts | Cost / appt | Deals | Cost / deal | Revenue | ROAS |
|---|
Against the industry
Industry benchmark for luxury & exotic dealers vs the selected period
| Metric | Industry benchmark | Now | Difference |
|---|
Pipeline forecast
Cumulative expected revenue, next 30 / 60 / 90 days · forward-looking, independent of the period toggle
| VinSolutions stage | Open | Win prob. | Weighted |
|---|
Weekly report preview
What your team receives by email every Monday